Market information

Source: Hauke Consulting
The consumer trend shows that organically produced products as milk, cheese, meats, and baby food are growing in popularity. The routine use of antibiotics and growth hormones in livestock handling in conventional agriculture, for instance, has motivated many consumers to seek organically derived dairy and meat products. (Source: www.ota.com )
The US economy has enjoyed a steady upward trend for years, which has given the natural food industry above-average growth. After just 1.9 billion US dollars turnover in 1980, the Organic Trade Association (OTA) expects an organic turnover of food of more than $30 billion dollars in 2010.
Anything else why to enter the US market?
- The US Market is huge!
- It is fairly easy accessible!
- Consumers like to shop and spend!
- The US organic market is the largest in the world!










